Michael has been working in the solar industry for the last three years as both a solar sales consultant and manager before founding Reboot Solar. Boasting a background of over 10 years in direct sales, Michael understands what it takes to individually sell, train new or experienced individuals, and grow a team. Michael’s strength lies in being able to see past all of the ‘fluff’, peeling back the layers to ask the fundamental question: are these actions leading to actual new clients working with us? This led Michael to realizing the main issues for solar here in Ontario. Lack of awareness, lack of engaging marketing / branding, lack of customer experience / satisfaction. “With Reboot Solar, we are building a brand unlike any other. A brand that customers will recognize, and our sales people will be proud to represent. All while engaging in an environmental initiative.”

A true solar advocate, Ida has been helping families go solar for over four years and in various marketplaces, including Ontario, Massachusetts, Connecticut, California, and New York.
Highly critical of a company’s logistical and operational layout, Ida’s strength lies in her ability to detect holes in processes that were often overlooked, and formulate innovative solutions.
Ida has worked with several small-medium sized businesses as a consultant to improve their sales processes, with tremendous results. One such experience included helping a solar company expand their operations from province wide to an international company.
Previously, Ida was also part of one of the largest company mergers and acquisitions in Solar Industry history. This experience has given Ida a clarity about what it takes to succeed in this highly competitive industry.